Very few people outside of the industry know the meaning of search engine optimization (SEO) and search engine management). As professionals our role is to de-jargonize these terms and explain its use and meaning to our clients.

This is not to say that all clients are equally uninformed — in fact, a few are more net-savvy than any of us — but generally, their knowledge of their product is better than their knowledge of the online medium through which they want to promote it.

That’s where Amy Max team comes in.

We help them understand that graphics — howsoever good — often do nothing to get a website discovered by search engines like Google or Yahoo. These sites troll the Internet for key words. But besides that, the frequency and quality of content that links one site to another, also makes a difference.

However text embedded in a graphic, like the name of a shop in a photograph cannot be read by a search engine and would be missed. Further white-on-white fond will also hurt a site’s page ranking and make it fall at the bottom of the pile!

High density of key words, are also an over-kill that harm rather than help your interests. All this and more are things that only a seasoned web designer would know and inform you.

For instance, he or she would know that if your business is local, you must embed that information in your key words, so that your site gets automatically linked to all the local directories, business trade directories, and relevant blogs.

At Amy Max, we do all this and more for our clients.

Case Study