While a web page layout must look attractive, it must also make navigation easy for a visitor. Without being told, he/she should know where to click, what information to look where, which dialogue box will pop-up if he clicks this or that — the design itself should inform the visitor.

Your home page is like a digital business card. It’s the first online look at your company that a visitor gets. With luck, it should not be his last.

When we design home pages for our clients, we make sure that we send the company’s message across as soon as possible because first-time visitors are usually very flirtatious. If they don’t like what they see, they will quickly beat a retreat and move away as fast as they come. Most first-time visitors to a site do not go beyond what is in front of their eyes. Only 50 percent will scroll down to read what’s not captured by their PC monitor screen.

If a site does not answer a user’s questions about a business at the first instance — who they are, what they do, what are they selling — he or she will not stick around to find out the answers. He would simply go. For this reason, the thumb rule that we follow with our design is that we don’t over design.

Spinning graphics that take a long time to download or test user patients are a big No-no. You will see the results of such careful deliberations in the following web designs that we have produced for our clients.

Case Study