Amy Max has a battery of certified professionals who are well-versed in their chosen disciplines. They come with depth of knowledge and years of professional experience, besides a strong, industrial track record. We pre-select our team mates, making sure that our design sensibilities, quality parameters and work ethics match are fit in well with our organizational goals and values.

We understand that every brand has a unique personality, a tone of voice. Every brand demands a unique media vehicle, production values, packaging and a host of other attributes.

In our industry, one-size cannot fit all.

Indeed the entire concept of brand identity as we follow it is different and holistic.

It cannot be captured in one logo or a symbol but the entire system of communication that we design for our clients. Indeed, a logo is just a small subset of a brand identity.

The way, we design a corporate identity for a client, we try and capture so many parameters — its mood, its language, its utilitarian values etc. That’s why we don’t believe in providing piecemeal solutions to our customers. We specialize in providing holistic, organic designs that capture the very essence of a brand.

Through our creative thinking, we specialize in balancing the yin and yang of the design process. We keep an open mind and support an interdisciplinary approach. We have forged strong partnerships with industrial design, architectural and technology firms with whom we liaise with, whenever the need arises.