Traditional logo and printing were a form of ‘black art “sorcery — today’s logos are more open and dynamics.

If you have a business plan, a marketing plan, a disaster recovery plan — then why not a logo plan too?

British typographer Beatrice Warde once equated fine typography to a crystal goblet; one that shows the rich hues of the wine, suggesting that the goblet should never overshadow the wine.

I’d say that’s true for a good designer, as well.

You have to design a product in a manner that it begins to speak to its user.

Design’s most sublime purpose is to communicate and to inform the customer about the use of that product.

Of course, the product, in the end, must look good too. But, more important that than, it must come across as friendly and accessible.

Some designs look good from a far. But they are far from good.

I believe in designs that look and work good.

That’s holistic, all-purpose, ying and yang balanced design.

To my mind, only a woman is capable to interpreting design so completely, holistically and honestly.