Past studies confirm that nearly 30% of client-agency relationships fail, mainly because of a missing element called trust.

We realize that client-agency relationships are highly complex and require a substantial amount of understanding and collaboration in order to be effective.

Trust lies at the core of our relationship with our clients. This trust springs from an open door policy. We believe that misunderstanding stem from a lack of communication. If there are issues, they have to be addressed early and frequently.

A few thumb rules that guide our relationship with our clients are:

• We try to accurately interpreted the brief and clear guidelines for action
• All our client transactions are meticulously recorded
• The scope of the project and all the deliverables are clearly defined
• We have set processes and any deviation from the standard norms is first sought to be approved by the client
• We are legal responsible and accountable for all our actions, and give the client an indemnity for form that has been assigned to us
• Communication and reporting structures are clearly conveyed and follow a set laid-down process
• Client satisfaction is actively monitored and services adjusted to maintain client satisfaction at all delivery points and milestones
• Potential and actual conflicts of interest are immediately addressed to avoid breaches of contract
• Client’s service delivery concerns are addressed promptly within the parameters of the agency-client contract
• Make an honest attempt in completely absorbing the client’s product, people, and culture.
• We are wary of change for change’s sake.

Finally, we regularly evaluate and improve client-agency relationships through:

• Relationship Audits
• Counseling
• Contracts of Expectations
• Monitoring and Coaching
• Agency Compensation Review/Negotiation