We are a crazy bunch of graphic designers, illustrators, new media experts, artists, online marketers and knick-knackers, who are absolutely passionate about their work.

We believe that creative output is not a function of the number of people working on a team but the quality of their independent thinking.

We are rookies drawn from diverse background, so we are not afraid of trying things differently.

Size, if it matters, matters only in terms of fast turnaround on large volume projects. Even there, a small nimble team with stars in their eyes and fire in their bellies can commit more man hours per unit of work than big agencies can because it would cost them big bucks.

We are not afraid of taking chances with challenges that excite us.

We are able to take big risks. And because we work under no time pressure, we have more expectations from each other.

In short, we are a lean, mean machine set to our own rhythm and beat. This beat may sound new or different, but it would not be incoherent.

We can be erratic but not slow.

Since, we are not bogged down by the inertia of a big agency; we can deliver fast because systems and processes, the impediments of scale – don’t chain our creative process.

In addition, there is a method to our madness.

That’s because, we are not bound by location or homogeneity (how we abhor that term), but by our diversity, our vision and an astute sense of consumer insight.

We would never deliver an identify that is incredibly brilliant in individual pieces but lacking in coherence. Because we are small, we are unified in our thinking and we build our strength through collaboration.

Our core team comprises of professional graphic designers, web development consultants, creative writers and strategists, who have backgrounds ranging from art, design, psychology, management to mathematics.