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- 15 August
Zero UI: What It Means for Businesses
Zero UI is a style that’s been looming in the shadow for some time but is really starting to emerge now. The idea is easy to understand, the less the user has to think about the interface, the better and more natural it feels. This article explains the specifics, and how this style is changing everything.
In simple terms, Zero UI means interfacing with a device or application without using a touchscreen. With the increasing proliferation of the Internet of Things (IoT), touchscreens will eventually become out-of-date. Zero UI technology will finally allow humans to communicate with devices using natural means of communication such as voice, movements, glances, or even thoughts. Several different devices such as smart speakers and IoT devices are already using Zero UI.
In a world of Zero UI, your business will rely on providing the right recommendations at the right time. You can’t afford to wait for the customer to initiate searches themselves. Your business needs proactive inspiration. You need:
You are probably already collecting tons of data for your business. You will need to continue gathering this information for Zero UI development as well. However, the new extended data structure will require various technologies including machine learning, AI, IoT, data analytics, and the Blockchain to work together. As a result, it will mostly be collected and controlled by tech giants such as Amazon and Google. So, small and medium businesses will have to form strategic alliances or register themselves with these brands to get this data.
You will need to understand the meaning of what users are attempting to find. Most people start their search with a simple term, but they want more information about it. For example, if a user frequently orders Chinese takeout, his query for “restaurants near me” should list Chinese restaurants at the top. This is automatically inferred context. So, whenever someone uses a phrase related to your product or service, your system should automatically initiate the next steps to guide them to your brand.
As mentioned earlier, your business will have to move away from the linear web designing process. Your prospects can take any of the channels in the extended data structure to reach your brand. Your system must be ready to gauge most of this incoming traffic. For example, a query for “nearest pizza shop” can come from a smart vehicle or a smartphone or even a smart home.
The content creation process will also become more dynamic than ever. You will need to produce content in conjunction with the changes in the consumer data. Local SEO will play a crucial role in Zero UI as most people will be searching for places and services in a given area. For example, you can think of promoting location-based deals to attract more foot traffic to your store. With voice search taking over text, natural language search will also take precedence in your SEO.